This worked pretty well since Steam used to default profile visibility to public and they were freely accessible by browsing Steam and guessing user account numbers. The numbers used to be calculated by crawling all public player profiles and scanning their game lists and extrapolating to the general audience. Just right for researching those addressable market numbers. Steam Spy primarily focuses on estimating how many units individual games sell on Steam. The Steam Database is the swiss army knife of Steam developer tools and will probably be your second most valuable resource after Steam’s native backend itself. The nice thing about these is that they are 100% accurate as they are generated from scanning the data point from the official Steam page itself and plotting it for long time periods. It also provides a lot of historical data like sales discount history or concurrent player counts. As a game developer you’ll love the amount of information that is compiled for each game, like the full regional price table of each game. As a gamer you’ll appreciate how quickly you can browse categories and quickly scan the ultra fast loading gifs of games. SteamDB feels like an extremely optimized version of Steam that drops all bells and whistles and just gives you as much raw data as possible. If you already have a game on Steam, the backend should be your first stop for understanding your game performance. You can read more about how to set up your own steam store page here. This can be interesting for identifying referral sources that are featuring your page, like figuring out which press outlets are directing the most traffic to your page. Steam also allows you to apply a Google Analytics tracking ID to your store page, which allows you to gain statistics about visitors to your store page. Additionally it also provides a couple very interesting benchmarking signals, allowing you to compare your wishlist conversion rate, refund rate and other information to Steam averages (unfortunately you can’t specify a specific target genre or game). The Steam partner backend provides a lot of very useful information, most importantly your revenue information segmented by time, region, platform and other dimensions. Steam Game Revenue Calculator Steam Partner Backend How are other games handling price differentiation per region?ġ.Which kind of Steam features are games usually supporting?.Do games often offer custom versions for Mac and Linux?.Are lots of games localizing to this language?.
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